Syllabus Information |
Fall 2024
Sep 19, 2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| COMP 3006P - GT Digital Marketing Boot Camp |
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Associated Term:
Fall 2024
Learning Objectives: Digital marketing strategies How to create, launch, and optimize search, social, and display advertising campaigns How to build targeted audiences using demographics, affinity audiences, and more Keyword and competitive research Content experiences optimization to improve customer engagement and conversion rates The effectiveness of campaigns and creative Customer data and touchpoints via CRM systems and databases Required Materials: The student must provider their own laptop with the following capabilities: • WiFi • 8GB RAM • Dual processor (64 bit, no 32bit) • Webcam and microphone (no Linux allowed) Technical Requirements: Access to repository for classroom content and other related materials Access to Slack application for communication and messenger tool Information on apps to download for class use |
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