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MGT 4304 - Strategic Brand Mgt |
This course teaches undergraduate students about the importance of brands, and makes them knowledgeable about, and able to apply instruments to create, monitor, and manage brands.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP Sch/Business Department Restrictions: Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 3300 Minimum Grade of D |
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