Detailed Course Information |
Fall 2024
Jan 29, 2025 |
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 | Click the Schedule Type to find available offerings of the course on the Schedule of Classes. |
| MGT 4308 - Adv&Prom: Integ Mktg Comm |
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This course is designed to focus on the primary marketing of communication through advertising and promotion implemented with an integrated approach. Strategic and tactical dimensions are covered for both traditional media such as broadcast, print, out-of-home and direct, as well as new media including the internet, mobile, and other trends in the industry.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP Sch/Business Department Restrictions: Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 3300 Minimum Grade of D |
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