Detailed Course Information |
Fall 2024
Nov 09, 2024 |
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| MGT 4309 - Services Marketing |
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Explores how many of the traditional marketing models can be adapted to the marketing of services, as well as introducing entirely new concepts and frameworks specifically applicable to services and services marketing.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP Sch/Business Department Restrictions: Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 3300 Minimum Grade of D |
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