Detailed Course Information |
Fall 2024
Jan 18, 2025 |
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| MGT 4331 - Consumer Behavior |
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An applied course that provides a basic understanding of the behavioral science concepts to explain the behavior of consumers in the marketplace.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP Sch/Business Department Restrictions: Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 3300 Minimum Grade of D |
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