Detailed Course Information |
Fall 2024
Nov 09, 2024 |
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| MGT 4332 - Database & CRM Strategy |
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Provides an understanding of analytic techniques and computer models in analyzing customer-centric data and developing customer relationship (CRM) strategy.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP All Sections for this Course Sch/Business Department Restrictions: Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 3300 Minimum Grade of D |
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