Detailed Course Information |
Fall 2024
Sep 19, 2024 |
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| MGT 6307 - Integrated Mktg Comm |
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An exploration of frameworks, processes, and tools used by organizations to develop and sustain effective marketing communications, with an emphasis on emerging communication channels.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP Sch/Business Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Semester Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Graduate Semester level MGT 6505 Minimum Grade of D |
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