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MGT 6320 - Market Response Models
Knowing that a company can take actions that affect its own sales market response models can be used to aid in planning and forecasting. The models are estimated by regression techniques.
3.000 Credit hours
3.000 Lecture hours
Grade Basis: ALP
Sch/Business Department
Restrictions:
May not be enrolled in one of the following Levels:
Undergraduate Semester
Must be enrolled in one of the following Campuses:
Georgia Tech-Atlanta *
