Detailed Course Information |
Fall 2024
Nov 12, 2024 |
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| MGT 6325 - Product Planning |
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Examines the critical role that product and brand managers play in the organization, and issues inherent in managing product portfolios across a range of industries including consumer products, technology products, and consumer services. Topics include the new product development process, product portfolio strategies, brand/product positioning, and development of annual brand/product marketing plans.
3.000 Credit hours 3.000 Lecture hours Grade Basis: ALP All Sections for this Course Sch/Business Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Semester Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Graduate Semester level MGT 6505 Minimum Grade of D |
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