Detailed Course Information |
Fall 2026
Oct 09, 2026 |
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| MGT 6332 - Database Marketing & CRM |
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Provides an understanding of analytic techniques and computer models in analyzing customer-centric data and developing customer relationship management (CRM) strategy.)
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Grade Basis: ALP All Sections for this Course Sch/Business Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Semester Must be enrolled in one of the following Campuses: Georgia Tech-Atlanta * Prerequisites: Undergraduate Semester level MGT 6505 Minimum Grade of D |
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